KEY CONCEPT #3
The concept of participatory media enables and empowers the participant to be part of whatever thing they are interested in real space or time.
Sounds a lot like user created content? Yes, it does, here’s the difference.
User created content invites the participant to create and upload their own content with their own ideas about the subject. Participation allows anyone to participate within the interface at his or her leisure, live or after the fact. Baudrillard articulates this as “a pure collapse of space and time.” Participation allows for these advances, not limitations or actual collapses but opportunities to emerge.
Anyone can participate.
John Hartley defines it as, “the structural asymmetry between producers and consumers, experts and amateurs, writers and readers has begun to rebalance. In principle (if not yet in practice), everyone can publish as well as “read” mass media” (Flew, 31)
So where you would define ‘user created content’ as ‘publish’, participation is seen as ‘read.’ Get it? Good
Regardless of your intentions, in the fitness social media world, brand promotion relies heavily if not entirely on participation. Participation more so in this field than lets say law, allows you to network, engage, and collaborate with others who has similar interests.
Participation enables us to see what others in the profession are doing. For example, I can catch up with Michelle Lewis new diet or practice Amanda LaTona’s favorite butt exercise, I can follow Ashley Kaltwasser on Periscope before a show and give her heart or ask her questions about what kind of extensions she has or who did her makeup for the show. I can participate.
Participation links all of the three concepts together. Participation + User Created Content = a space in the digital economy
The cool part about all of this participation and what Baudrillad is leaning toward is that it doesn’t have to be a bad thing; this new paradigm is rather a grand opportunity for new media. Participatory media opens the floodgates to an entirely new shift in the way we socialize and network.