Instagram RE BRAND
One of the most powerful statements I read, in Flew, in regards to success in the social sphere was “the key to success is the ability to harness collective intelligence, connecting all elements of the network (rather than it’s most profitable core users.)” (Flew, 14) So, in order to produce network effects one would need to apply a more broad application of metadata throughout their profile to connect to your intended audience in a sort of quantity over quality approach.
When developing my re-branded Instagram identity I choose to keep my profile picture(the last show I was in) the same as it display’s exactly the image I want to create, “I”m a competitor…that actively competes” I attached a consistent message throughout my social sites by adding #fitnessaddict #Fitnessexpert #athlete #Momfirst
#comegetfitwithme – elicits participation
Instagram is the fastest and easiest platform for a person in the fitness industry to capitalize on sponsorship’s, followers, clients, etc. All you have to do is post a pic or short video and attach a ton of appropriate hashtags and voila.. you have instant searchable content. So anyone who is looking for a #fitnessexpert can find me with a simple search. Instagram provides to all fitness industry experts a “lightweight business model” that delivers an initial low capital investment with infinite crowd connections.
I also added a sponsors website VI shakes as well as my personal site nickipfit.com
The key challenge of Instagram in regards to Digital Capitalism is two fold.
First, you have to actually create usable and original content. One of the growing dilemmas in the digital economy is the ride in digital copyright. The creative industries specifically are meeting new roadblock in piracy, stronger copyright laws etc. So when you are providing new content, say a new exercise video, it’s important that you use original songs and content. This isn’t such a huge problem for the fitness industry as of yet but we will see a trend in stricter laws as digital information becomes increasingly more commodified as intellectual property.
Second, the largest and most obvious hurdle fitness industry experts face is getting followers and turning that into cash. What started out as a low cost investment can quickly change when faced with the intense competition for market share. The most successful #instamodels are backed by pricey photo shoots and expensive editing. Today, getting likes in the social sphere is hardly “free.”
After: (with some advice from Amanda Brazel)
Screen Grabs :
When chooing to do my instagram post I kept a couple things in mind
- Be Eye-catching- when users are scrolling through columns of pics in little cubes it’s important to attempt to create an image that makes users stop. So I chose to not only highlight the brand that i’m trying to “capitalize” on, Arctic Zero, but also promote myself by making it.. kinda funny/silly/sexy; the image I’m trying to promote.
- Hashtag Wisely-
Every time you create a new hashtag for a project or a campaign, make sure that it hasn’t already been used and that it’s easily remembered. How many users would use the hashtag #Iampromotingyourproductnow?
So for example I went for more obscure hashtags like: #whatsmewheywhey with only 85 posts; targeting specifically those 85 fitness whey junkies. I also added big Instagram hashtag hits like #foodporn that boasts 67,214, 904 hits. I also made choices like #cleancheat (29,661 posts) vs #cleancheats (16,076 posts)
P.S. don’t be afraid to use all the space you need!!!! A study from Simply Measured says that there’s little correlation between length and engagement rate so type away and get creative.
Check out all of my crazy handwritten hashtags here:
- Adding a Location-statistics from sproutsocial.com defend that adding location results in 79% higher engagement. This is super useful in my industry. Let’s say I want to see competition results from the Arnold Classic, all I have o do is search Tags or Places, “the host hotel” and then a slew of photos come rolling in. Before you know it I’m liking and following an entire new group of competitors and other fitness junkies just based on location and common interests. #Instantfollowers…. Bring on the surveillance Foucault and turn on your location!!!
- Add @- also, according to Sprout, @mentions receive 56% more engagement. So, I picked another sponsored athlete Amanda LaTona as well as @arcticzero in the post.
Check out more pretty awesome #instastats from http://sproutsocial.com/insights/5-instagram-stats/
And my #digitalcapitalism post below: