The thought leaders within the fitness profession I have identified are Amanda LaTona, Ashley Kaltwasser,, and Michelle Lewin. They are doing exciting and innovative things on social sites like promoting new companies, sharing workout videos, diet secrets, all while promoting their personal brand.
Michelle Lewin, @michelle_lewin_ http://www.michellelewin.com
“the queen of fitness social media” has dominated the industry since the beginning of the ‘instamodel’ craze and has become the hottest multi faceted athlete/model in our industry. Lewin surpasses her competitors with over 5.8 million Instagram followers. She presents a well-rounded presence captivating her audience with videos, progress pics, and lots of promotional modeling photos. She maintains a very public presence but doesn’t reveal much of her personal life.
Amanda LaTona, @amandalatona http://www.amanda-latona.com
‘the booty queen’ on the other hand presents a very public persona and merges personal and social. She has a very connected relationship with her followers. From her engagement proposal to a behind the scene look of her latest cover of #OxygenMagazine, Amanda takes a intimate approach to her networking style. In contrast to Lewin, LaTona comes in at only 492k followers but is most likely bringing in the most capital. LaTona has been a mainstay on the fitness scene since her debut in 2009, gracing the covers of every fitness magazine imaginable. She also has used this pulpit to produce and promote some of her own companies like the recently launched #BootyQueenApparel.
Ashley Kaltwasser @ashleykfit http://www.ashleykfit.com
‘the Olympian,’ is a star, and social media is just part of her profession by default. This homegrown Ohio born athlete is also the only 3x Ms. Bikini Olympia. Similar to LaTona she approaches her followers on an intimate level and remarkably answers almost every comment posted. While she does have the lowest number of followers (coming in at 282k ) she maintains a professional, like-able, and athletic presence that I gravitate to. Not only is she the “it” girl in our industry, she shares her workouts, her diets, her silly life, and even recently launched a periscope so that all us ‘wannabes’ can ask her a million questions. Her style is similar to the image I would hypothetically present.