Periscope Re Brand
I decided to display my “participation” re-brand on Periscope. In short, Periscope is Twitter’s new live-streaming video app. It allows you to watch and broadcast live video from all across the globe and saves the broadcast once it’s finished giving the user the control to watch live or after the fact. The active audience is encouraged to participate with the producers by flooding the screen with hearts and can criticize, comment, and ask the producer questions.
Periscope is the dream social media tool for the fitness industry as most of what we do is visual. Periscope gives the fitness expert the potential to train as many people as they can via the web. Charles Leadbeater and Paul Miller explain these developments best “as the Pro-AM Revolution, innovative, committed and networked amateurs working to professional standards’ (Flew, 83) Today, you can use your fitness acumen to promote your brand and independently catapult yourself from fitness amateur to fitness expert.
Prior to the re brand I basically used my static twitter profile pic and had zero information on the profile.
With over 10 million active registered accounts, Periscope remains a mobile app, something people are using from their cell phones; on the go. It follows the web 2.0 video sociocultural practices by ‘becoming the spaces in which people can ‘create the things of your world yourself and offer them to a networked peer community.” (Flew, 84)
I chose to use a ‘mobile, active’ picture that represents my brand; being active and staying fit. This picture is me actually on a run, with head phones, a complete representation of an ‘active fitness expert.’ I also filled the description area with relative content that elicits participation
“I want the world to be healthy and I’m going to show you how” (Added metadata) #Fitnessexpert #athlete #Mom (representing who I am and linking myself to other fitness professionals or those looking for fitness experts) Come #Run with me and #getFIT (applying and encouraging participation.)
Brand expert and Virtual CEO, Chris Ducker weighs in on some clever ways to brand yourself on Periscope in his blog post, http://www.chrisducker.com/periscope-to-build-your-personal-brand/
Specifically number six, ask for some loves and shares, exposes one important aspect of participatory media, asking the audience to participate.
Drucker points out one of the radical transformations in the media culture of the twenty-first century. From mass media communication to convergent social media. The participation aspect of Periscope highlights the change in which communication from sender to receiver was primarily a one way flow. The emergence of the participatory culture in the new media space elicits the audiences contribution from as many receivers as possible.
Check out my participatory media and post-live broadcast here:
The participatory system or ‘alternative media’ remains characterized a multi dimensional, highly unknown, and a constantly contested portion of the social sphere. Media scholar Chris Atton looks at three potential limitations of participation in new media. (Flew, 78)
De-professionalism- the idea that anyone can be a professional or potential contributor devalues and undermines a given industry
De- institutionalization- the ability to get distinctively different media content. Alternative ideas about the same thing without qualification on due to the lack of any hierarchical domain. For example: 20 different perspectives on how to do a proper squat. Who’s way is the right way?
De-Capitalization- no need for strong marketing sales as proof of concept rather low investments and startup costs.
The participatory culture as Jean Baudrillard would view it, is just the beginning of a new phase. In my opinion, the major challenge in the shift from distribution to circulation is, adaptation. The newness of the movements constant ability to participate and societal implications has yet to be thoroughly examined and the proliferation of an active audience still elicits a certain quantity of uncertainly and hesitation.